Archive for Forrester

testing Email Invitation from twitter

Posted in email invitations, marketing, trying to learn with tags , on January 8, 2008 by Zack

In the Forrester study, the main twitter demographic is characterized as male, 31, and pulling in about 78000$ annual.

With this in mind, last night I sent out email invitations from twitter to about 20 of my gmail colleagues and contacts.  Of the 20 sent, about 5 match that demographic criteria.  With this I am testing three things:

  1. Whether preexisting social contacts will use my recommendation to twitter, join, and follow me.
  2. The efficiency of the email invitation feature in twitter, which I would like to use with a corporate branded account to share premiums, offers, etc.
  3. Of those who do join, how many are from that Forrester demographic.
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