Archive for the marketing Category

tweetin art

Posted in 140 char count, business, marketing, trying to learn with tags , , , , , on January 25, 2008 by Zack

I’m looking at how a few museums and art collectives use twitter to spread awareness about their activities, upcoming shows, etc.  I’ve said before that twitter is a great resource for groups like local theatres — with a few easy offers over twitter your foot traffic could increase.

@bklynartprjct is a Brooklyn-based art collective using twitter very well — posting links like crazy: newspaper articles about the group, slideshows of work, blog posts, emerging artists, et al.  Even if only one out of ten links are clicked through, art links can go viral fast.

@brooklynmuseum uses the same successful strategies.  Tweeting about the museum’s weekend schedule, links to the museum’s facebook, and my favorite – posting that they are open despite the museum web site being down. 

Companies hopping on twitter could use twitter the same way: I would like to see a company posting about its unique employees, its human capital and knowledge base.  Pictures from within the building, funky things.  Show the CEO’s record collection. 

Also, @ZekesGallery.  I’m sure Zeke is a great guy and the gallery is top notch.  But if you compare his tweets with the Brooklyn tweeters above, you’ll see the NY folk are using twitter more effectively in terms of awareness and attempts to drive traffic.  (Alas, @ManitobaMuseum seems to have abandoned ship.  We hardly knew ye, Manitoba…)

you know what they say about the green ones

Posted in business, followers, marketing with tags , , on January 25, 2008 by Zack

Mars is getting in on the twitter action, giving the marketing potential a go with its character @mrsgreen.  The old saw went the green ones make you horny, right?  Well to Mars’ credit, it is selling exclusively green packs of M&Ms for the upcoming Valentine’s Day holiday.

I noticed @mrsgreen about three days ago (she’s front and center on the twitter ‘featured’ window on public timeline)  and to date she has 110 followers.  I like @mrsgreen; there’s nothing deceptive or black hatty about her presence on twitter.  Good clean fun.  She won’t be the last anthropomorphic foodstuff we see on twitter this year, betcha.   

list of interwebs marketers on twitter

Posted in followers, following, marketing, other blog comments, other blogs with tags , , , , on January 18, 2008 by Zack

Marketing Pilgrim has posted a wildly generous resource, listing 75+ social media experts, SEO champs, search marketing experts, et al. 

From Marketing Pilgrim’s post:

Many underground conversations go on within Twitter that never make it to the blogosphere or news sites. It can be a dynamite location for link bait ideas, breaking stories, and general topics you might not think about on a daily basis. You might even find yourself obtaining clientèle through it.

Some of the talent listed include @NewspaperGrl, @chiropractic, @JasonCalacanis, @EricFriedman, @johnandrews, y mucho mas.

I should note this list is dynamic, as Marketing Pilgrim is encouraging self-listing via its comments.  75+ is fast becoming 175+.  Expect to see some massive followers/following increases among this set, especially as this post comtinues to be dugg.  This is a great idea!

the mortgage tweet and the opt-in buy in

Posted in followers, marketing, other blogs, trying to learn with tags , , , , , on January 18, 2008 by Zack

Brian Brady from WorldWideWeathPlanners.com is using twitter to share his take on mortgage rate activity and market information.  Find him at @mortgagereport.

He tweets once or twice a week.  (I follow him, despite knowing next to nothing about mortgages — other than that I’m thankful I’m not trying to sell my home right now.)  Brady’s model is one that would be excellent for local businesses to use to drum up weekend foot traffic, for instance.  The Alamo Drafthouse could post its midnight movies.  Hyde Park Theatre could post new show times and link to positive reviews.  Restaurants, their specials, fish in season, drinks, so on. 

I found Brady’s mortgage report and @AndyBeal‘s follow-me-and-win contest (he’s up to 643 now, by the way — his contest is kicking ass) from their blogs.  So in both cases they are solving the ‘finding followers’ challenge by posting elsewhere and directing traffic to twitter. 

Also in both instances, the new follower has a clear incentive for following.  It’s not enough to say: follow me on twitter.  Instead: here’s why you should follow me on twitter. 

Businesses should also consider including instructions for joining twitter in their promotions.  Build that in, and show just how easy it is to adopt twitter use.  Accept the responsibility for promoting the twitter brand along with promoting your own deal.      

run andy run

Posted in marketing, other blogs with tags , on January 15, 2008 by Zack

@AndyBeal up to 583.

MobiFeedLive

Posted in business, marketing, other blogs, twitter friends with tags on January 14, 2008 by Zack

MobiFeedLive is a very green, uber-beta fan app that analyzes twitter conversations.  Use it to track trends and popularity of given words or to analyze link popularity by discovering how many people linked to a given URL.  At present, the second most linked-to URL on Twitter is Station Ripper’s twitter app

This fan app appears to be in its infancy, and it will be a good one to follow and use as it develops.  They seem to be working on deeper metrics: link popularity over one day, three days, one week, last 30 days.  With link age and link popularity together to compare, one could evaluate the average timespan required for optimal twitter spread, success rates of link stickiness. 

A future feature I hope to see is a digest of user ids connected to that link’s popularity.  Depending on what the link is related to, digests as these could serve as qualified leads. 

‘follow me and win’ cont.

Posted in followers, marketing on January 14, 2008 by Zack

See earlier post for background.  9:30 CST, @AndyBeal is up to 576 followers.  I’m not sure how he’s benchmarking this contest, but it is appearing successful to me.