Archive for the followers Category

you know what they say about the green ones

Posted in business, followers, marketing with tags , , on January 25, 2008 by Zack

Mars is getting in on the twitter action, giving the marketing potential a go with its character @mrsgreen.  The old saw went the green ones make you horny, right?  Well to Mars’ credit, it is selling exclusively green packs of M&Ms for the upcoming Valentine’s Day holiday.

I noticed @mrsgreen about three days ago (she’s front and center on the twitter ‘featured’ window on public timeline)  and to date she has 110 followers.  I like @mrsgreen; there’s nothing deceptive or black hatty about her presence on twitter.  Good clean fun.  She won’t be the last anthropomorphic foodstuff we see on twitter this year, betcha.   

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another follow me and win contest

Posted in followers, other blogs with tags , , , , on January 18, 2008 by Zack

A Christmas-time trivia contest  from mimoco, which makes badass robot usb flash drives.  Participants could follow @mimobot and respond to a daily trivia question in hopes of winning some robot loot.  (I want the Boba Fett.) 

This form of attracting followers is seeming well-documented now.  Seems to work quite well too.

list of interwebs marketers on twitter

Posted in followers, following, marketing, other blog comments, other blogs with tags , , , , on January 18, 2008 by Zack

Marketing Pilgrim has posted a wildly generous resource, listing 75+ social media experts, SEO champs, search marketing experts, et al. 

From Marketing Pilgrim’s post:

Many underground conversations go on within Twitter that never make it to the blogosphere or news sites. It can be a dynamite location for link bait ideas, breaking stories, and general topics you might not think about on a daily basis. You might even find yourself obtaining clientèle through it.

Some of the talent listed include @NewspaperGrl, @chiropractic, @JasonCalacanis, @EricFriedman, @johnandrews, y mucho mas.

I should note this list is dynamic, as Marketing Pilgrim is encouraging self-listing via its comments.  75+ is fast becoming 175+.  Expect to see some massive followers/following increases among this set, especially as this post comtinues to be dugg.  This is a great idea!

the mortgage tweet and the opt-in buy in

Posted in followers, marketing, other blogs, trying to learn with tags , , , , , on January 18, 2008 by Zack

Brian Brady from WorldWideWeathPlanners.com is using twitter to share his take on mortgage rate activity and market information.  Find him at @mortgagereport.

He tweets once or twice a week.  (I follow him, despite knowing next to nothing about mortgages — other than that I’m thankful I’m not trying to sell my home right now.)  Brady’s model is one that would be excellent for local businesses to use to drum up weekend foot traffic, for instance.  The Alamo Drafthouse could post its midnight movies.  Hyde Park Theatre could post new show times and link to positive reviews.  Restaurants, their specials, fish in season, drinks, so on. 

I found Brady’s mortgage report and @AndyBeal‘s follow-me-and-win contest (he’s up to 643 now, by the way — his contest is kicking ass) from their blogs.  So in both cases they are solving the ‘finding followers’ challenge by posting elsewhere and directing traffic to twitter. 

Also in both instances, the new follower has a clear incentive for following.  It’s not enough to say: follow me on twitter.  Instead: here’s why you should follow me on twitter. 

Businesses should also consider including instructions for joining twitter in their promotions.  Build that in, and show just how easy it is to adopt twitter use.  Accept the responsibility for promoting the twitter brand along with promoting your own deal.      

‘follow me and win’ cont.

Posted in followers, marketing on January 14, 2008 by Zack

See earlier post for background.  9:30 CST, @AndyBeal is up to 576 followers.  I’m not sure how he’s benchmarking this contest, but it is appearing successful to me.

‘follow me and win contest’ cont.

Posted in followers, other blogs on January 13, 2008 by Zack

Re my previous post, @AndyBeal is up 7 followers in 24 hours.  (The contest was released on a Thurs afternoon, it’ll be interesting to see if it bumps up Monday.)  More to follow…

who’s who and what’s what

Posted in followers, following, trying to learn on January 12, 2008 by Zack

This fine article from University of Maryland creates three groups of twitter user, based on the user intention: the information sharer, the information seeker, and the friendship-wise user.

These groups boil down to twitter’s brand of social linkage: following. 

The information sharer is followed by more users (oftentimes a significant amount) than he follows.  The information seeker follows more users than he has following him.  The friendship type has an approximately similar amount of followers and users he follows.

Your information sharers are the ones disseminating technological, cultural, newsworthy, et al tweets that folks deem worthy of attention and screen space.  Within twitter there’s a good amount of following-this-person-because-others-are-following-them social linkage taking place.  (Me, I am now following @Scobleizer because others follow him and bloggers mention him and I want to see what all the fuss is about.  That type of human behavior will follow us into any new medium forever ever.)  And there’s also genuine rarity, a chance to gain intimacy with a source of info that I have long enjoyed but never before had a way to gain off the cuff access to(this is why I follow @laughingsquid).  Other info sharers include CNN Breaking News @cnnbrk, Evan Williams @ev, the crushworthy Veronica Belmont @Veronica.  I see a brand manager’s primary problem to solve on twitter being: how do I create a username for my company or brand and develop a base of followers?

Information seekers are a different critter.  I am still trying to figure this group out, because there’s infinite reasons to seek information.  Two of the top five followers (@MyUFO and @LouiZoot) seem to be affiliated, and neither have accessed twitter in half a year.  Also @Webtickle – following thousands but hasn’t updated in months.  Did they overcommit?  With a smaller number of follows, being an information seeker makes sense, especially if one is using one username to follow users and another to send information.  There are fan apps one could use to view all your ‘following’ tweets in a digest format, so as a information seeker one could feasibly follow a cross section of tweets (say, of @jetBlue, @DellOutlet, and other companies in order to follow their promotions) and use them to shape your own strategies.

Friendship-wise users are those with truly social contacts in mind.  Tweets very high on the humor, the present tense, the inside joke.  This group will spread the word-of-mouth the information sharers hope to generate.

An ongoing goal of this blog will be to pinpoint ideas and innovations that create methods for company x, starting from scratch on twitter, to spread like the dirty little virus you are.