Archive for the 140 char count Category

tweetin art

Posted in 140 char count, business, marketing, trying to learn with tags , , , , , on January 25, 2008 by Zack

I’m looking at how a few museums and art collectives use twitter to spread awareness about their activities, upcoming shows, etc.  I’ve said before that twitter is a great resource for groups like local theatres — with a few easy offers over twitter your foot traffic could increase.

@bklynartprjct is a Brooklyn-based art collective using twitter very well — posting links like crazy: newspaper articles about the group, slideshows of work, blog posts, emerging artists, et al.  Even if only one out of ten links are clicked through, art links can go viral fast.

@brooklynmuseum uses the same successful strategies.  Tweeting about the museum’s weekend schedule, links to the museum’s facebook, and my favorite – posting that they are open despite the museum web site being down. 

Companies hopping on twitter could use twitter the same way: I would like to see a company posting about its unique employees, its human capital and knowledge base.  Pictures from within the building, funky things.  Show the CEO’s record collection. 

Also, @ZekesGallery.  I’m sure Zeke is a great guy and the gallery is top notch.  But if you compare his tweets with the Brooklyn tweeters above, you’ll see the NY folk are using twitter more effectively in terms of awareness and attempts to drive traffic.  (Alas, @ManitobaMuseum seems to have abandoned ship.  We hardly knew ye, Manitoba…)

twitter ticker analogy

Posted in 140 char count, business, other blogs with tags , , on January 18, 2008 by Zack

An older post from, making a business case for enterprise usage of twitter, by Derek Abdinor.

From post:

The relation of a microblog to a blog post is often compared to the snippets of news on the ticker below the main news story on CNN or Sky TV News. Often a few pithy words is all the information you need to convey, and it does not detract from the main stories which are actually a different media.

I’m seeing this analogy more and more, and I have to say I like it.  Friday food for thought…

its it and thats that

Posted in 140 char count with tags , on January 10, 2008 by Zack

The more I think about it, a differentiator for twitter/microblogs among social media is its manageability. 

That seems self-evident, yet it’s worth pointing out.  If I follow 40, 50 blogs via my Bloglines, I am swamped.  It’s near impossible, without making that my job.  My lawn would grow long, my child neglected.

I can follow twice that on twitter and not feel swamped.  (In fact, I’d go so far as to say twitter is the only form of social media that I use heavily [among podcasts, blogs, and a lil’ MySpace here and there] that does not stress me out due to volume.  And given its focus on the present tense (‘what are you doing?’) in tweets, the user experience at twitter becomes extremely refreshing. 

For a company intending to use twitter in its marketing, this is a wonderful relationship to develop with its audience. 

p.s. And while comparing twitter to podcasts and blogs (my personal trifecta of gotta-get-it-daily), twitter’s the only one that doesn’t come off pedantic.  Some blogs and some podcasts can come off pedantic, which really ruffles my feathers — nothing worse than being preached to by the Sr Editor of Creative Screenwriting about how misunderstood Lions for Lambs was.   Twitter doesn’t have that vibe for me.  Major bonus user experience.    

strunk & twite

Posted in 140 char count, podcast on January 6, 2008 by Zack

The Grammar Girl podcast has a twitter style guide: strunk & twite.