the mortgage tweet and the opt-in buy in

Brian Brady from WorldWideWeathPlanners.com is using twitter to share his take on mortgage rate activity and market information.  Find him at @mortgagereport.

He tweets once or twice a week.  (I follow him, despite knowing next to nothing about mortgages — other than that I’m thankful I’m not trying to sell my home right now.)  Brady’s model is one that would be excellent for local businesses to use to drum up weekend foot traffic, for instance.  The Alamo Drafthouse could post its midnight movies.  Hyde Park Theatre could post new show times and link to positive reviews.  Restaurants, their specials, fish in season, drinks, so on. 

I found Brady’s mortgage report and @AndyBeal‘s follow-me-and-win contest (he’s up to 643 now, by the way — his contest is kicking ass) from their blogs.  So in both cases they are solving the ‘finding followers’ challenge by posting elsewhere and directing traffic to twitter. 

Also in both instances, the new follower has a clear incentive for following.  It’s not enough to say: follow me on twitter.  Instead: here’s why you should follow me on twitter. 

Businesses should also consider including instructions for joining twitter in their promotions.  Build that in, and show just how easy it is to adopt twitter use.  Accept the responsibility for promoting the twitter brand along with promoting your own deal.      

Advertisements

2 Responses to “the mortgage tweet and the opt-in buy in”

  1. Thanks for the “twecongnition”. I’m new too twittwr and am trying to find a useful application of this technology.

    I appreciate the audience and hope it helps you when you need to figure out the mortgage game

  2. Thanks for dropping by Brian! Best of luck to you!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: