Archive for January, 2008

tweetin art

Posted in 140 char count, business, marketing, trying to learn with tags , , , , , on January 25, 2008 by Zack

I’m looking at how a few museums and art collectives use twitter to spread awareness about their activities, upcoming shows, etc.  I’ve said before that twitter is a great resource for groups like local theatres — with a few easy offers over twitter your foot traffic could increase.

@bklynartprjct is a Brooklyn-based art collective using twitter very well — posting links like crazy: newspaper articles about the group, slideshows of work, blog posts, emerging artists, et al.  Even if only one out of ten links are clicked through, art links can go viral fast.

@brooklynmuseum uses the same successful strategies.  Tweeting about the museum’s weekend schedule, links to the museum’s facebook, and my favorite – posting that they are open despite the museum web site being down. 

Companies hopping on twitter could use twitter the same way: I would like to see a company posting about its unique employees, its human capital and knowledge base.  Pictures from within the building, funky things.  Show the CEO’s record collection. 

Also, @ZekesGallery.  I’m sure Zeke is a great guy and the gallery is top notch.  But if you compare his tweets with the Brooklyn tweeters above, you’ll see the NY folk are using twitter more effectively in terms of awareness and attempts to drive traffic.  (Alas, @ManitobaMuseum seems to have abandoned ship.  We hardly knew ye, Manitoba…)

you know what they say about the green ones

Posted in business, followers, marketing with tags , , on January 25, 2008 by Zack

Mars is getting in on the twitter action, giving the marketing potential a go with its character @mrsgreen.  The old saw went the green ones make you horny, right?  Well to Mars’ credit, it is selling exclusively green packs of M&Ms for the upcoming Valentine’s Day holiday.

I noticed @mrsgreen about three days ago (she’s front and center on the twitter ‘featured’ window on public timeline)  and to date she has 110 followers.  I like @mrsgreen; there’s nothing deceptive or black hatty about her presence on twitter.  Good clean fun.  She won’t be the last anthropomorphic foodstuff we see on twitter this year, betcha.   

twitter and boobik?

Posted in trying to learn with tags , , , on January 24, 2008 by Zack

Boobik? is an adult microblogging site where you can ‘meet people the sexy way’, according to its copy. gives it some love, and I’ve been reading a good chunk of speculation here and there about it today. Apparently Boobik? supports video embedding, and certainly photos aplenty. It is mucho NSFW. Boobik?s terms of service appear braced for the wide array of material the site will no doubt generate. Twitter’s users number at ~1M, right? It’ll be interesting to see how rapidly Boobik? grows.

08 ushers microjournalism

Posted in business with tags , , on January 21, 2008 by Zack

Microjournalism, as it is called in today’s New York Times, is the latest trend in twitter usage and is now gaining speed as the campaign trail does the same.  I follow @anamariecox and @newmediajim, two ‘microjournalists’ (somehow this microjournalism tag smacks of music critics coming up with the latest hyphenate a la ’emo-glitch-laptop-mom-core’…)

From article:

When I read Ms. Cox’s concise reportage — “McCain: ‘Willford Brimmley is our response to Chuck Norris.’ ” — the potential for parody was high enough, and Ms. Cox engages in sufficient parody that I had to double-check with newspaper accounts to find corroborating photographs of Mr. Brimley and Mr. McCain sharing a microphone.

twitter on flickr

Posted in photos with tags , , , , , on January 21, 2008 by Zack

Searching Flickr on a whim to see what ‘twitter’ search yields:

A Twitter Tree by pandemia

William Couch’s 2007 twitter statistics

iJustine hearts twitter more than Scoble

geirarne’s X Y axis for keeping in touch with his friends

The Ninja Bunny comic strip

Daneel Ariantho’s Ecosystem

faster panda kill kill says die twitter die

and hundreds of pictures of this great twitter shirt!  Where can I get one?

another follow me and win contest

Posted in followers, other blogs with tags , , , , on January 18, 2008 by Zack

A Christmas-time trivia contest  from mimoco, which makes badass robot usb flash drives.  Participants could follow @mimobot and respond to a daily trivia question in hopes of winning some robot loot.  (I want the Boba Fett.) 

This form of attracting followers is seeming well-documented now.  Seems to work quite well too.

twitter ticker analogy

Posted in 140 char count, business, other blogs with tags , , on January 18, 2008 by Zack

An older post from, making a business case for enterprise usage of twitter, by Derek Abdinor.

From post:

The relation of a microblog to a blog post is often compared to the snippets of news on the ticker below the main news story on CNN or Sky TV News. Often a few pithy words is all the information you need to convey, and it does not detract from the main stories which are actually a different media.

I’m seeing this analogy more and more, and I have to say I like it.  Friday food for thought…