I’m looking at how a few museums and art collectives use twitter to spread awareness about their activities, upcoming shows, etc. I’ve said before that twitter is a great resource for groups like local theatres — with a few easy offers over twitter your foot traffic could increase.
@bklynartprjct is a Brooklyn-based art collective using twitter very well — posting links like crazy: newspaper articles about the group, slideshows of work, blog posts, emerging artists, et al. Even if only one out of ten links are clicked through, art links can go viral fast.
@brooklynmuseum uses the same successful strategies. Tweeting about the museum’s weekend schedule, links to the museum’s facebook, and my favorite – posting that they are open despite the museum web site being down.
Companies hopping on twitter could use twitter the same way: I would like to see a company posting about its unique employees, its human capital and knowledge base. Pictures from within the building, funky things. Show the CEO’s record collection.
Also, @ZekesGallery. I’m sure Zeke is a great guy and the gallery is top notch. But if you compare his tweets with the Brooklyn tweeters above, you’ll see the NY folk are using twitter more effectively in terms of awareness and attempts to drive traffic. (Alas, @ManitobaMuseum seems to have abandoned ship. We hardly knew ye, Manitoba…)