marketing to popcorn

I have a friend who used to teach kindergarten.  She said once that teaching kindergarten is like trying to teach a room full of popcorn.

That reminds me of twitter.  Marketing in twitter is like marketing to popcorn.  All that kinetic energy.  But I think that’s a good thing.  I think that’s the draw of the microblog in the first place. 

Marketing to popcorn is clearly a catch 22.